Owned marketing

Create experiences your customers crave
with Owned Marketing

Owned Marketing helps you build highly personalized, lifelong customer relationships with data that’s already yours. When you use your data, you have direct control over the experiences you create for your audience.

Fuel growth with channels you own

With Owned Marketing channels, you have complete control of how your brand is represented.

What Owned Marketing is

What Owned Marketing isn’t

  • Paid search advertising (Google Search Ads)
  • Display advertising (banner ads)
  • Marketplaces (Amazon)

Own your data. Own your marketing.

The Klaviyo customer platform helps you (really) get to know your customers and empowers you to take control over your relationships.

By reducing reliance on third-party data, you’re able to decide how, what, and when you communicate with your customers—without an algorithm (like paid advertising) getting in the way.

You own it. We’ll help you use it.

Ditch the pay-to-play model and leave skyrocketing acquisition costs behind with Owned Marketing.